Resources & ReferencesÂ
Financial Resources
NUtech's Events & Funding Database
​
Small Business Innovation Research (SBIR) Grants
​
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson
​
​
Accelerators/Incubators:
Loans
-
-
How to Get a Startup Business Loan With No Money by Chris Pearson
-
-
-
​How to Get an SBA Startup Loan by Randa Kriss and Kelsey Sheehy
-
Crowdfunding
Types of Funding
-
HubSpot
-
Nerdwallet
-
Startup Funding: What It Is and How to Get Capital for a Business by Jacqueline DeMarco and Liza Anthony ​
-
-
Startup Savant
-
Founders Network
-
Brex
-
LinkedIn
-
A Guide to The Different Types of Startup Funding by Faster Capital ​
-
Funding Rounds
-
Startups.com
-
Visible
-
Investopedia
-
Series Funding: A, B, and C by Nathan Reiff ​
-
-
Long-Term Stock Exchange (LTSE)
Calculating Startup Costs
-
U.S. Small Business Administration (SBA)
-
The Hartford
-
Forbes
-
Nerdwallet
-
How to Calculate Startup Costs for Small Businesses by Meredith Wood​
-
Equity and Debt Financing
-
Corporate Financial Institute (CFI)
-
Debt vs Equity Financing by Time Vipond
-
-
Nerdwallet
-
Debt vs. Equity Financing: Which Is Best for Your Business? by Olivia Chen and Ryan Lane
-
-
Forbes
-
Balancing Act: Navigating the Line Between Equity Investment and Debt Financing by Joseph K. Hopkins​
-
-
Jeeves
-
The Global Treasurer
-
Striking the Right Balance Between Debt and Equity in Capital Structure by Nash Riggins​
-
-
Faster Capital
-
LinkedIn
Dilutive and Nondilutive Funding
-
-
Nondilutive Funding: What Is It and How Does It Work? by Olivia Chen
-
-
Embroker
Securing Funding
-
Forbes
-
How to Finance a Startup Business by Rohit Arora​
-
-
Nerdwallet
-
Startup Business Grants: Best Free Funding Options by Rosalie Murphy and Olivia Chen
-
-
The Hartford
-
G-Squared Partners
-
Intent
-
What Should Be in a Startup Funding Pitch Deck? by Greg Cargopoulos ​
-
-
Pitch
-
How to Structure Your Pitch Deck to Win Over Investors by Sarah Kiefer ​
-
-
Silicon Valley Bank
-
For Entrepreneurs ​
-
Cash Is King: 8 Tips to Optimize Fundraising Strategy by David Skok​
-
-
Toptal
-
Strategies for Raising Startup Capital in Small Markets by Brendan Fitzgerald​
-
-
LTSE
-
LinkedIn
-
How to Choose the Right Funding Strategy for Your Startup by Stephen Brock​
-
-
Hubspot
-
Startup Financing: How It Works & How to Get It by Katrina Kirsch​
-
Earnings Multiplier
-
Corporate Financial Institute ​
-
Investopedia
-
What Is an Earnings Multiplier? How It Works and Examples by Will Kenton​
-
Company Valuation
-
MassChallenge
-
Investopedia
-
Valuating a Company: Business Valuation Defined with 6 Methods by Adam Hayes ​
-
-
HubSpot
-
Understanding Startup Valuations by Caitlin Macleod ​
-
How to Conduct a Small-Business Valuation by Maddy Osman ​
-
-
Harvard Business School
-
How to Value a Company: 6 Methods and Examples by Brian Misamore ​
-
-
CFI
-
Valuation Overview by Jeff Schmidt ​
-
-
Capstone Partners
-
Startups.com
-
How to Value a Startup - 10 Real-World Valuation Methods by Emma McGowan​
-
-
Brex
-
Silicon Valley Bank
Time Value of Money
-
CFI
-
Investopedia
-
Time Value of Money Explained with Formula and Examples by Jason Fernando ​
-
-
Wall Street Prep
Discount Rate
-
KPMG
-
Equivista
-
Breaking Into Wall Street
-
LinkedIn
Negotiating Terms/Term Sheets
-
Initialized ​
-
How to Negotiate a Term Sheet Against a VC by Alda Leu Dennis​
-
-
Cooley Go
-
Negotiating Term Sheets: Focus on What's Important by Matthew Bartus​
-
-
Arc
-
LinkedIn
-
Red Fern Legal
-
Dignify
IP Valuation
-
WIPO
-
Investopedia
-
How to Evaluate Patent Value: Methods and Types Explained by Chizoba Morah​
-
-
Faster Capital
-
LinkedIn
Startup Resources
Considerations Before Starting a Business
-
Y Combinator | Startup School
-
Indeed
-
Harvard Business Review
-
Are You Suited for A Startup? by Jeffrey Bussgang
-
Segment Sizing
-
Attest
-
Texas A&M University Libraries
-
Latitud
-
Startup Market Size: Why It Matters, What Is It, and How to Estimate It​ by Gabriel Bernasconi
-
-
Research Software
Market Sizing
-
Nebraska Business Development Center​
-
Market Sizing Help​
-
-
Survey Monkey
-
Indeed
-
HubSpot
-
The 2 Simple and Straightforward Methods for Market Sizing Your Business by Clifford Chi​
-
Total Addressable Market (TAM)
Target Market/Target Audience
-
Adobe Express ​
-
Semrush
-
What Is A Target Audience​ by Tushar Pol
-
-
Marketing Evolution
-
Sprout Social
-
Target Audience: What It Is and How to Find Yours by Natalie O'Grady​
-
-
Faster Capital
Buyer Personas
-
HubSpot
-
Business.com
-
8 Components of Customer Personas by Tabitha Naylor​
-
-
Venngage
-
23 User Persona Examples, Templates & Tips (2024) by Ryan McCready​
-
-
Semrush
-
How to Create Your Buyer Personas: the What, the Why, and the How by Natalia Zhukova​
-
-
User Testing
Marketing Resources
Market Research
-
Indeed
-
Harvard Business School
-
How to Conduct Market Research for A Startup by Catherine Cote​
-
-
Investopedia
-
How to Do Market Research, Types, and Examples by Alexandra Twin
-
Marketing Strategy
-
HubSpot
-
Mailchimp
-
Forbes
-
Top 10 Marketing Strategies for Startups by George Deeb​
-
-
The Hartford
-
Business.com
-
How to Create a Marketing Plan for Startups by Skye Schooley​
-
-
Brand24
Unique Value Proposition
-
Shopify
-
Semrush
-
Omniconvert
-
CXL
-
Unique Value Proposition: How to Create a UVP (With 7 Examples) by Peep Laja​
-
Positioning
-
HubSpot
-
A Complete Guide to Successful Brand Positioning by Sujan Patel​
-
-
Shopify​​
-
What Is Product Positioning? Definition and Template by Joe Hitchcock​
-
-
CFI
-
Qualtrics
-
Mind the Product
-
Five Steps to Positioning Your Product​ by Vikash Koushik Sreenivasan
-
Brand Awareness
-
Investopedia
-
W​hat Is Brand Awareness? Definition, How It Works, and Strategies by Carol M. Kopp
-
-
HubSpot
-
The Ultimate Guide to Brand Awareness by Allie Decker​
-
-
Qualtrics
-
Medium
PR for Startups
-
Indeed
-
HubSpot
-
The Ultimate Guide to Hiring a PR Agency in 2023 by Rebecca Riserbato​
-
-
Ellevate
-
Seven Tips on How to Find the Right PR Firm for Your Company by Jennefer Witter​
-
-
PR Lab
-
Growth Collective
-
PR for Startups: Everything You Need to Know by Rebekah Carter​
-
-
LinkedIn
-
A Guide to PR for Startups by Craig Kerstiens​
-
Lead Generation
-
Nerdwallet
-
Lead Generation Strategies for Small Businesses and Startups by Brian O'Connor​
-
-
HubSpot
-
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way by Lindsay Kolowich Cox​
-
-
Semrush
-
What Is a Lead Generation Strategy by Rachel Handley​
-
-
Revenew
-
12 Best Lead Generation Strategies for Startups by Ojesvi Singh​
-
-
6sense
-
WordStream
-
7 Lead Generation Strategies that Work for Startups by Larry Kim
-
​
Lean Startup Method
-
-
The Lean Startup by Eric Ries
-
-
Read
-
Lean B2B by Étienne Garbugli
-
-
University Lab Partners
-
Investopedia
-
Lean Startup: Defined, How It Differs From a Traditional Business by Will Kenton​
-
-
Shopify
-
Startups.com
-
How Is Lean Startup Methodology - And How Can It Help You? by Emma McGowan​
-
Business Model​
-
Read​
-
Business Model Generation​ by Strategyzer
-
-
Watch
-
DigitalOcean
-
Investopedia
-
How Companies Make Money by Karl Kopp
-
-
Harvard Business School
-
5 Business Models To Consider When Starting A Tech Company by Catherine Cote​
-
-
Go Founder
-
Faster Capital
Business Model Canvas
-
Strategyzer​
-
Stanford
-
Creately
-
CFI
-
Alexander Cowan
-
The 20 Minute Business Plan: Business Model Canvas Made Easy​
-
-
Indeed
-
AltexSoft
Business Model Resources
Value Proposition​
-
Strategyzer​
-
Value Proposition Design by Alex Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith​
-
-
Investopedia
-
​Value Proposition: How to Write It With Examples by Alexandra Twin
-
-
HubSpot
-
How to Write a Great Value Proposition [7 Top Examples + Template] by Basha Coleman​
-
-
Faster Capital
-
Underscore VC
-
Help Scout
-
How to Write a Value Proposition (+ 6 Modern Examples) by Elizabeth Wellington​
-
Business Plan
-
Indeed
-
SBA
-
Nerdwallet
-
How to Write a Business Plan, Step by Step by Rosalie Murphy​
-
-
Forbes
-
How To Write A Business Plan (2024 Guide) by Julia Rittenberg and Kelly Main​
-
-
Harvard
-
How to Write a Winning Business Plan ​by Stanley R. Richand David E. Gumpert
-
-
HubSpot
-
Score
-
Entrepreneur.com
-
Legal Nature
-
Mass Challenge
-
Tim Berry
Customer Discovery Resources
Customer Discovery
-
National Science Foundation
-
Harvard
-
Growth Mentor
-
Customer Discovery by Elisavet Maniou​
-
-
Gust de Backer
-
Dovetail
-
What Is the Customer Discovery Process? by Chloe Garnham​
-
-
Lean B2B
-
NUtech Ventures
Customer Discovery Interviews
-
Techstars
-
Customer Discovery: What Do You Ask, with Justin Wilcox ​
-
-
Strategyzer​​
-
A Quick Guide to Asking Good Customer Questions by Kurt Bostelaar​
-
-
Userpilot
-
HubSpot
-
9 Benefits of Customer Interviews & How to Conduct Them by Clint Fontanella​
-
-
Lean B2B
-
Studio Zao
Customer Discovery: Validation
-
Shopify​
-
Gust de Backer
-
Prelaunch.com
-
Customer Validation [Customer Targeted Questionnaire Included] by Angel Poghosyan​
-
Problem Validation And Customer Discovery Interviews by Angel Poghosyan
-
-
Nulab
-
Customer Validation: Ensuring People Want Your Product​ by Georgina Guthrie
-
-
Growth Mentor
-
Customer Validation by Sarah Wisbey​
-
-
Studio Zao
-
Productplan.com
-
Kromatic
-
LinkedIn
-
The Biggest Startup Killer: Customer Validation by ​Marshall Hargrave
-
-
Harvard
-
5 Steps To Validate Your Business Idea by Catherine Cote​
-
Customer Discovery: Customer Creation
-
The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany by Brant Cooper and Patrick Vlaskovits
-
Indeed
-
Airfocus
-
Myk Pono
-
Cleverism
-
Customer Development Model: Understanding Customer Creation by Martin Luenendonk​
-
-
Nulab
-
Customer Creation: Turn Prospects into Purchasers by Georgina Guthrie​
-
-
Market Splash
-
The Lean Startup
Company Building Process
-
SBA
-
Gust de Backer
-
Company Building ​
-
-
Faster Capital
-
Nulab
-
Mastering Company Building — The Final Stage of the Customer Development Model by Georgina Guthrie​
-
-
Cleverism
-
Customer Development Model: Understanding Company Building by Martin Luenendonk​
-
-
Startups.com​
Agile Methodology
-
Atlassian
- Planview
- Coursera
- Agile Alliance
- Asana
- cprime​​
Other Resources
Setting & Measuring KPIs
-
Watch: Y Combinator's Startup School
-
Acuity
-
Indeed
-
Silicon Valley Bank
-
Geckoboard
Launch Strategy
-
Watch: Y Combinator's Startup School
-
Indeed
-
Entrepreneur.com
-
4 Launch Strategies for Startup Success and Longevity by Jessica Wong
-
-
Tech Disrupt
-
LinkedIn
Product Launch
-
Product Plan
-
Airtable
-
HubSpot
-
Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts by Lindsay Kolowich Cox​
-
-
Qualtrics
-
Paddle.com
-
Viral Loops
Mergers & Acquisitions
-
SBA
-
CFI
-
PwC
-
Investopedia
-
How M&A Can Affect a Company by Elvis Picardo​
-
-
Smartsheet
-
The Ultimate Guide to the M&A Process for Buyers and Sellers ​by Joe Weller
-
-
Indeed
Iteration
-
Faster Capital ​
-
Smartsheet
-
The Power of Iterative Design and Process by Kate Eby
-
-
Globis Insights
-
Iterative Innovation: The Culture of Successful Startups ​by Tanya Ileto Diaz
-
-
Digitalya
-
The Ultimate Guide to Product Iteration by Madalina Lacatis​
-
-
LinkedIn
Failure
-
Read:
-
Why Startups Fail by Tom Eismann
-
-
Read: Penn Carey Law
-
Startup Failure by Elizabeth Pollman​
-
-
Watch: Freakonomics​
-
Harvard
-
Strategies for Learning from Failure by Amy C. Edmondson
-
Why a Failed Startup Might Be Good for Your Career After All by Sean Silverthorn​
-
-
HubSpot
-
Overcoming Your Fear of Failure as an Entrepreneur by Maddy Osman​
-
-
LinkedIn
-
Wilbur Labs
-
Why Startups Fail | Lessons From 150 Founders by Phil Santoro​
-
-
Medium
-
9 Cataclysmic Ways to Make Your Tech Startup Fail by Vitalii Duk​
-
-
Entrepreneur.com
-
Here's How To Make a Graceful Exit When Your Startup Fails by Chris Porteous​
-
-
Faster Capital
-
Forbes
-
How To Deal With Startup Failure: Reload by Wil Schroter
-
-
The Economic Times
-
Tips on How to Bounce Back After Startup Failure by Devashish Chakravart
-
-
Startups.com
-
Startup Failure: Lessons from a Failed Startup – Admitting You Were Wrong by Josh Tucker​
-
Startup Failure is just One Chapter in Founder Life by Wil Schroter
-
-
Ramotion
-
Exploding Topics
-
Startup Failure Rate Statistics (2024) ​by Josh Howarth
-
-
Inc
-
5 Steps to Failure-Proof Your Startup ​by Joe Pocopio
-
-
Startup Resources
Customer Pain Points
-
Startup Yard​
-
HubSpot
-
Zendesk
-
Customer Pain Points: How to Identify and Resolve (+ Examples) by Harry Wray​
-
-
Nielsen Norman Group
-
Three Levels of Pain Points in Customer Experience by Sarah Gibbons​
-
Minimum Viable Product (MVP)
-
Watch: Harvard Innovation Labs
-
Harvard i-lab | Creating Your Minimum Viable Product with Abby Fichtner​
-
-
Watch: Y Combinator's Startup School
-
Forbes
-
Product Plan
-
Amazon
-
Antler​​
Scaling
-
CFI
-
Scalability​
-
-
Stripe
-
Investopedia
-
Scalability: What a Scalable Company Is, And Examples by Adam Hayes​
-
-
Faster Capital
-
Mailchimp
-
Science Direct: Journal of Business Venturing
-
Scalability, Venture Capital Availability, And Unicorns: Evidence from the Valuation And Timing of IPOs​ by Deepak Somaya and Jingya You
-
-
Inc 42
-
Here’s Everything You Need To Know About Scalability by Aryan Jakhar​
-
Brand Loyalty
-
Score
-
14 Brand Loyalty Strategies for Small Businesses by Brett Farmiloe ​
-
-
Forbes
-
A Recipe For Building Brand Loyalty In A Competitive Market by Alex Quin​
-
-
Sprout Social
-
How to Cultivate Brand Loyalty (strategies and examples) by Ronnie Gomez​
-
-
Medium
-
Brand Loyalty for Startups: Importance & Key Strategies by TheyMakeDesign​
-
-
LinkedIn
Pivoting
-
Watch: Y Combinator
-
HubSpot
-
When, Why, & How to Pivot a Startup Business by Jay Fuchs​
-
-
Silicon Valley Bank
-
Startups.com
-
Founders Network
-
Glenn Gow
Hiring at a Startup
-
Workable
-
Startup Savant
-
Business News Daily
-
How to Hire for Your Startup: The First 8 People You Should Hire by Skye Schooley​
-
-
LinkedIn
-
How to Hire Exceptional Team Members for Your Startup by Mathias Klenk​
-
-
Cobloom
-
The Ultimate Startup Hiring Guide: How to Build a Winning Team by Emily Smith​
-
-
Finmark
Startup Pitch Deck
-
HubSpot​
-
Antler
-
How To Build A Winning Pre-Seed Pitch Deck by Ryo Umezawa​
-
-
Pitch.com
-
How to Structure Your Pitch Deck to Win Over Investors by Sarah Kiefer​
-
-
Toptal
-
Tell a Compelling Story: Pitch Deck Components That Persuade by Brian Nichol​
-
-
Cirrus Insight
-
From Seed to Series C: 19 Startup Pitch Deck Examples + Observations ​by Erika Desmond
-
-
Founders Network
International Students and Researchers
-
The International Student and Scholar Office (ISSO)
-
The College of Law Immigration Clinic
Legal Resources
Corporate Structures
-
CFI
-
SBA
-
Business News Daily
-
How to Choose the Best Legal Structure for Your Business by Joshua Stowers​
-
-
Silicon Valley Bank
-
Types of Corporations and How to Incorporate Your Startup​
-
-
Score
-
The Top Three Considerations When Choosing Your Startup’s Business Structure by Nellie Akalp​
-
-
Digital Ocean
-
UpCounsel
Miscellaneous
-
Nebraska.gov
​
​
-
University of Nebraska College of Law
​
-
United States Patent and Trademark Office (USPTO)
​
-
Patent Trademark Blog
-
Wrike
-
The Ultimate List of Legal Resources for Startups​ by Emily Bonnie
-
-
Startup Savant
-
Nerdwallet
-
How to Find a Startup Lawyer: The Ultimate Guide by Priyanka Prakash ​
-
References
Acknowledgment: This Startup Guide is adapted in part, with permission, from the University of Illinois’s Start-Up Handbook, Stanford University’s Startup Handbook, and Johns Hopkins’s Startup Guide.
[1] WIPO. (n.d.). Technology transfer organizations. WIPO. https://www.wipo.int/technology-transfer/en/organizations.html
[2] Pollman, E. (2023, September 29). Startup Failure. The Harvard Law School Forum on Corporate Governance. https://corpgov.law.harvard.edu/2023/09/29/startup-failure/
[3] Maybray, B. (2024, March 11). How many startups fail?. HubSpot Blog. https://blog.hubspot.com/sales/how-many-startups-fail
[4] Austin, J. (2021). Customer Discovery Basics - Rock Center for Entrepreneurship. Rock Center for Entrepreneurship. https://entrepreneurship.hbs.edu/Documents/Session%20Summary/HBSRock-Customer-Discovery-Final.pdf
[5] Needle, F. (2023, December 5). How to create detailed buyer personas for your business [+free persona template]. HubSpot Blog. https://blog.hubspot.com/marketing/buyer-persona-research
[6] De Backer, G. (2023, November 15). Customer Discovery: In 4 Steps from Idea to Validated product [guide]. Gust de Backer. https://gustdebacker.com/customer-discovery/
[7] Bostelaar, K. (2015, November 30). A quick guide to asking good customer questions. A Quick Guide To Asking Good Customer Questions. https://www.strategyzer.com/library/a-quick-guide-for-asking-good-customer-questions
[8] Wray, H. (2023, December 5). Customer pain points: How to identify and resolve (+ examples). Zendesk. https://www.zendesk.com/blog/customer-pain-points/
[9] Semrush Team. (2023, October 9). What is total addressable market (TAM) and how to calculate it. Semrush Blog. https://www.semrush.com/blog/total-addressable-market/
[10] Needle, F. (2023, December 5). How to create detailed buyer personas for your business [+free persona template]. HubSpot Blog. https://blog.hubspot.com/marketing/buyer-persona-research
[11] Chi, C. (2023, January 18). Total addressable market (TAM): What it is & how you can calculate it. HubSpot Blog. https://blog.hubspot.com/marketing/total-addressable-market
[12] Austin, J. (2021). Customer Discovery Basics - Rock Center for Entrepreneurship. Rock Center for Entrepreneurship. https://entrepreneurship.hbs.edu/Documents/Session%20Summary/HBSRock-Customer-Discovery-Final.pdf
[13] L Luo, L. (2023, September 16). 8 Tips for Conducting Interviews That Deliver Relevant Customer Insights. https://www.strategyzer.com/library/8-tips-for-conducting-interviews-that-deliver-relevant-customer-insights
[14] Bostelaar, K. (2015, November 30). A quick guide to asking good customer questions. A Quick Guide To Asking Good Customer Questions. https://www.strategyzer.com/library/a-quick-guide-for-asking-good-customer-questions
[15] Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value Proposition Design. Wiley. pp. 106-107.
[16] National Science Foundation. (2024, January 31). NSF’s Innovation Corps (I-CorpsTM). NSF. https://new.nsf.gov/funding/initiatives/i-corps
[17] Airfocus. (n.d.). What Is Customer Development? Definition, Process, Concept, & FAQ. https://airfocus.com/glossary/what-is-customer-development/
[18] Cote, C. (2020, August 18). 5 steps to validate your business idea: HBS Online. Business Insights Blog. https://online.hbs.edu/blog/post/market-validation
[19] LinkedIn Community. (n.d.). How Do You Estimate The Total Addressable Market (TAM) for Your Early-Stage Startup?. How to Estimate TAM for Early-Stage Startups. https://www.linkedin.com/advice/0/how-do-you-estimate-total-addressable-market
[20] UNO. (2022, September 22). Plan Development. College of Business Administration. https://www.unomaha.edu/nebraska-business-development-center/business-start-and-growth/plan-develoment.php
[21] Texas A&M University Libraries. (2024, May 6). Research Guides: MKTG 321 Principles of Marketing. Research Guides at Texas A&M University. https://tamu.libguides.com/c.php?g=492712&p=3371000
[22] US Census Bureau. (2021, November 21). Industry and occupation data. Census.gov. https://www.census.gov/topics/employment/industry-occupation/data.html
[23] Studio Zao. (2024, March 4). What Customer Discovery Questions to Ask to Validate Pain Points. studiozao.com. https://www.studiozao.com/how-to/customer-discovery-questions-to-validate-pain-points
[24] MarketSplash Team. (2023, September 27). Customer Development Guide for Product Managers. MarketSplash. https://marketsplash.com/customer-development/
[25] Guthrie, G. (2023, March 22). Customer Creation: Turn Prospects into Purchasers. Nulab. https://nulab.com/learn/strategy-and-planning/customer-creation/#:~:text=The%205%20stages%20of%20customer,launch%2C%20demand%2C%20and%20loyalty.
[26] Bhat, D. (2023, April). Setting KPIs And Goals : YC Startup Library: Y Combinator. YC Startup Library. https://www.ycombinator.com/library/Iu-setting-kpis-and-goals
[27] The Hartford. (n.d.). Marketing for Startups | 5 Effective Marketing Strategies for Startups. www.thehartford.com/. https://www.thehartford.com/business-insurance/strategy/startup/marketing
[28] Indeed Editorial Team. (2023, July 24). How to Create a Launch Plan Template (with Example and Tips). Indeed.com. https://www.indeed.com/career-advice/career-development/launch-plan-template
[29] How to Do A Brand Audit. SCORE. (2023, September 13). https://www.score.org/resource/article/how-do-a-brand-audit
[30] Adobe Express. (2023, September 26). How to Identify Your Target Audience in 5 Steps. https://www.adobe.com/express/learn/blog/target-audience
[31] Semrush Team. (2023a, September 22). Unique Value Proposition: What It Is & How to Create One. Semrush Blog. https://www.semrush.com/blog/unique-value-proposition/
[32] Spur Reply. (2024, April 23). Crafting The Perfect Messaging Framework: A Comprehensive Guide. https://spur-reply.com/blog/5-steps-to-a-killer-messaging-framework-that-will-save-you
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